Messaging Workshops
Do These Challenges Sound Familiar?
✓ Your current messaging feels convoluted and difficult to explain
✓ Your organization has evolved but your communication hasn't kept pace
✓ You're experiencing rapid growth or transition that requires clearer messaging
✓ You need to reconnect with your core mission and purpose
✓ Different departments communicate inconsistently about your offerings
✓ You need unified language that works across all customer interactions
Let’s change that.
Our Workshop Options
Through StoryBrand-based workshops, we help leadership, marketing, and sales teams build messages that connect, convert, and endure.
You’ll walk away with language everyone can rally around — inside your organization and out.
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Create a clear message that resonates with customers and drives action. This comprehensive workshop guides your team through the entire StoryBrand framework, giving you a repeatable framework and a message that lands.
What you'll learn:
Identify your customer's problems and position your business as the guide
Craft a clear message that cuts through marketplace noise
Develop a complete BrandScript that aligns your entire organization
Create compelling calls to action that drive customer engagement
Perfect for: Leadership teams, marketing departments, and cross-functional groups needing messaging alignment
Format: 1.5-day workshop, in-person or virtual
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Develop a powerful one-liner that captures your unique value in a single sentence. This focused workshop helps your team create a memorable statement that sticks with customers.
What you'll learn:
Distill your value proposition into a single, powerful sentence
Create a memorable statement that team members can easily repeat
Implement your one-liner across various customer touchpoints
Use your one-liner to spark interest and open conversations
Perfect for: Sales teams, customer service representatives, and organizations needing a quick but powerful messaging refresh
Format: 60-minute workshop, in-person or virtual
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Transform your sales approach by putting your customer at the center of the story. This workshop helps your team apply StoryBrand principles to sales conversations.
What you'll learn:
Structure sales conversations around your customer's needs
Position your business as a trusted guide rather than a pushy salesperson
Create sales scripts and tools that follow the StoryBrand framework
Overcome objections by addressing customer concerns within their story
Perfect for: Sales teams, account managers, and customer-facing staff
Format: Half-day workshop, in-person or virtual
How It Works
Pick your dates.
Choose the StoryBrand workshop that fits your goals and schedule. We’ll handle the prep, so you can just come ready to think, collaborate, and build.
Show up ready to clarify.
In 1.5 days (or less), we’ll guide your team through a proven, energizing process that turns confusion into clear, consistent messaging.
Put it to work.
Walk away with a repeatable framework you can use everywhere—your website, sales decks, keynotes, donor materials, stakeholder updates, and more.
After the workshop, you'll walk away with…
✓ Powerful brand narrative Ready to implement across all marketing channels
✓ Immediate business traction Enhanced lead generation and conversion processes
✓ Practical communication framework Applicable throughout your organization
✓ Renewed organizational focus On your core mission and purpose
✓ Unified organizational voice From leadership to customer-facing staff
✓ Team cohesion Around your fundamental value proposition
This Could Be Your Story Too….
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"I'm reaching out just to thank you again for the great StoryBrand workshop.
Today I had to present to our Board of Directors and I employed the SB framework to start my presentation. I received many compliments afterwards and know the story I told played a major role. The framework really works!"
— Vivek Munshi, Bioventus
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"Thanks again for your help last year with crafting our brand story and other suggestions.
We realized a 30% growth in 2021! We had been growing at about a 5% clip prior. I believe that sharpening our story and messaging with your help was one of about 3 main things that contributed to that growth."
— Scott Hahn, Feed the Hunger
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"Thank you for spending these past few days helping us build a simple coherent story.
I loved how positive and agile you were in adopting to many questions and the experience and thoughts you brought to guide us. I hope we will positively change the work life for many and your help will be a big part of that story."
— Ravi Singh, Catalytic
